PPC Specialist

Information about the position

Place of work

Aupark Tower, 16th Floor, Einsteinova 24, The Capital Prague, Bratislava, Prague, Prague - East, Prague - West, Brno - City, Brno - Country District

Contract type


Job description, responsibilities and duties

We are expanding Global Online Marketing team based in our Bratislava Headquarters. The team is responsible for delivering projects with global strategic impact in areas of paid advertising, SEO optimization, social media, and conversion optimization. The successful candidate should have strong understanding of PPC and display advertising strategies, knowledge of SEM principles, and ideally experience with web analytics. You will be responsible for building and managing effective PPC campaigns across the world, monitoring them, and providing actionable data analyses and reports. The successful candidate will also directly participate in other interesting digital marketing projects for which the team is responsible. We are looking for a highly driven, energetic individual with relevant experience, analytical skills and passion for numbers. We offer an interesting job with real influence on how the business is done in ESET. Candidate will be exposed to senior management participating on these projects and will be part of a dynamic environment surrounding it.

Above mentioned will provide for a great opportunity for personal growth and enhancement.


* Plan and execute Paid Search / Pay Per Click campaigns in Google AdWords and Doubleclick (account setup, strategy development, organization, and management)
* Communicate and manage campaign implementation with ESET offices and partners
* Develop efficiencies and optimization for all aspects of PPC campaigns - reporting, keyword development, ad copy, bid processes and A/B split testing
* Demonstrate measurable success through the achievement of set goals and metrics. E.g. impressions, profitability/ROI, lead generation
* Apply quantitative analysis approach to managing data using reporting, analytics, and trend tools (Google Analytics, Google AdWords, SEMrush, Excel or similar software)
* Conduct ad hoc analysis on web metrics, keyword data, and competitive intelligence
* Identify improvements to campaign strategy and diagnose any potential performance issues with campaigns
* Understand search landscape to identify and execute opportunities for growth - traffic and sales

Requirements for the employee

Required education

University education (Bachelor's degree)
University education (Master's degree)
Postgraduate (Doctorate)

Language skills

English - Upper intermediate (B2)

Personality requirements and skills

* At least 1 year of proven PPC , optimization techniques, and bid management experiences
* Strong quantitative and qualitative analytical skills
* Competence to understand cause and effect of data points and represent data in useful and actionable manner
* Advanced computer skills, particularly Microsoft Excel
* Experience with Google Analytics or similar web analytics software; understanding of web metrics and reports
* Ability to work independently and prioritize and reprioritize tasks
* Good negotiation, presentation and communication skills
* English is a must


Brief description of the company

The beginnings of ESET date back to 1987, when two young programming enthusiasts, Peter Paško and Miroslav Trnka, wrote a program for the detection of one of the world’s first computer viruses. They did not know that they had created one of the most successful antivirus programs in the world – dubbing it NOD. In 1992, together with their mutual friend Rudolf Hrubý, they formally established ESET.

What started as the brainchild of a few friends has evolved into the most valuable international brand of any Slovak company. Today ESET’s NOD32 technology protects over 100 million users across the world.

This success did not come overnight. The company’s global success and growth was given a boost in 1998 with its first “VB100” award from the prestigious Virus Bulletin magazine. Since then, we’ve received this accolade more than 80 times.

Today, over 1,000 employees around the world drive the company’s success − more than 450 of them in Slovakia, the home of ESET headquarters. We put great emphasis on research and development. In addition to seven regional centers, we are building a network of technology centers around the world – at present numbering nine.

Throughout the company’s expansion, we have stayed true to the principles on which we were founded, and we remain independent in order to continue to meet new challenges.

Main focus of the company's activities

Information technology, computer programming, web portals

Company address

ESET, spol. s r.o.
Aupark Tower, 16th Floor, Einsteinova 24
851 01 Bratislava
ID: 2285755   Datum zveřejnění: 22.12.2016