Product Marketing Manager (Gloves)

The Product Manager  is responsible for development of a product  from its conception to its sale on the market. Develop a real product strategy relying on a market and competitive analysis, overseeing the commercial activities and coordinating the actions of the marketing plan. 

Being Product Manager is a business communication and relationship. It is the heart of a strategy that embraces many stakeholders internal and external ( R&D, Sourcing, Production, Quality, Sales, Supply Chain ).

The job of product manager included four features: the study of the economic (or market research), the strategy of product development, product launch and management of the budget.

The study of the economic environment.

• Identify needs and consumer expectations.
• Provide business intelligence on the relevant market by the product.
• Collect information from internal stakeholders &  external stakeholders.
• Define the specificity of the product market based on information collected.

Product Development Strategy

• Define a product and provide design services in connection with the operational & commercial, while respecting the economic and technical constraints set.
• Define a trade action plan: targets, product positioning in the market (in terms of price, image, etc..).
• Choice of distribution channel, definition of communication, creation of the pitch sale and packaging.

Product launch 

• Coordination of all stakeholders: sales force, distributors, logistics, design, advertising, etc.
• Assist the sales force and give the axes of sales strategy.
• Monitor sales regularly to adjust the marketing strategy.

Budget Management

• Prepare budget.
• Control the budget to meet profit targets.