Product Marketing Manager (Respiratory)

Purpose of the job:

• Manage a product range
• Competitive intelligence
• Support strategic planning process
• Support commercial teams as well as customers
• Act as the expert on the product line
• Reports into the Strategic Marketing Leader Respiratory EMEIA

Main responsibilities:

• Working with the Strategic Marketing Leader
• Perform competitive intelligence and Market studies
• Analyze offerings and strategies from competition
• Analyse market trends
• Carry out VOC / OVOC to understand customer needs
• Define market segmentation
• Participate to the definition and deployment of the strategy for the product line
• Manage the product line Life Cycle
• Manage pricing policy
• Monitor commercial performances of products
• Define and propose specifications for new products
• Define product launch strategies and planning
• Participate to the execution of product developments in collaboration with R&D
• Support the commercial function
• Support and animate training of sales team and customers
• Accompany sales team during customer visits to provide a technical expertise
• Handle technical questions from customers
• In collaboration with Marcom, define and develop communication and sales tools
• Interface and collaborate with various functions like R&D, Marcom, ISC etc.