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Customer Retention and Monetization Lead

Place of work
Bratislava, Slovakia (Job with occasional home office)
Wage (gross)
From 2 900 EUR/month* The final basic wage component can be adjusted according to the individual skills and experience of the selected candidate. * Financial bonus based on performance paid twice a year up to 15% from the base salary paid during the evaluation period (normally 6 months)
Contract type
full-time
Are you confident in digital sales and marketing? Do you see the magic behind the data? Do you have the strategic mindset? If your answer is yes, wait no longer. Come and join our team!

You will:


  • Develop retention strategies to reduce churn and increase customer loyalty, customer lifetime value and drive sustainable revenue.
  • Monitor key retention metrics and KPIs to track progress and identify areas for improvement.
  • Analyze customer data and behavior to identify patterns, trends, and opportunities for retention and growth.
  • Cooperate on development of targeted marketing campaigns to increase customer engagement, upsell and cross-sell opportunities.
  • Accountable for planning, monitoring, and developing automatic renewal payment model.
  • Monitor customer satisfaction levels and take action to address any issues or concerns that may arise.
  • Work closely with other digital teams (CRO, Marketing Automation, UX, etc.) as well as other parts of organisation - such as marketing, sales, business systems, product development, to ensure that customer needs are being met.
  • In cooperation with global and local teams drive adoption of retention business practices and digital lifecycle management programs to existing ESET customers.
  • Measure the success of customer retention and value initiatives, and adjust strategies as needed to achieve business goals.
  • Cooperate with global & local digital teams on ideation, preparation & execution of campaigns aimed at increase sales to existing customers, such as upselling higher-priced products or cross-selling complementary products.
  • Identify opportunities to upsell and cross-sell based on customer behavior.
  • Monitor the success of upsell and cross-sell initiatives, and adjust strategies as needed to achieve business goals.
  • Analyze the results of upsell and cross-sell initiatives to determine their impact on customer value and retention.
  • Identify and call out issues that stand in the way of business growth and drive necessary change.
  • Partner with complementary regional and local teams to drive and execute effective performance marketing campaigns aimed at achieving key company strategic goals.
  • Consolidate and analyze key performance indicators representing individual stages of the renewal process
  • Stay up-to-date with the latest technology and best practices.

To succeed you need to have :


Education

  • University degree in Marketing, Business Administration, or a related field

Experience

  • 7+ years of experience in digital sales and marketing, preferably in a global organization.

Knowledge

  • Strong analytical skills with experience in data-driven decision making.
  • Excellent communication and collaboration skills.
  • Strong project management skills with the ability to manage multiple projects simultaneously.
  • Experience with CRM software, marketing automation tools, and data analytics platforms.
  • Familiarity with A/B testing, customer segmentation, and customer journey mapping.
  • Be able to see "the whole picture" without losing sight of the details
  • Up to date with the latest trends and best practices in digital marketing

Language

  • English at C1 level

Communication

  • Ability to communicate, negotiate and work effectively with a variety of internal and external stakeholders.
  • Able to find agreement and to explain goals.
  • External communication with suppliers.
  • External communication with ESET's offices and partners.
  • If necessary, be able to clearly deliver presentation to the company's top management.

Personal characteristics

  • Detailed Oriented
  • Well Organized
  • Adaptable
  • Team Player
  • Positive Thinker
  • Trustworthy
  • Willingness to travel: 1-3 times per year. For a maximum of two weeks

Contact person

Zuzana Jakubčeková

About ESET

ESET is a global leader in digital security and one of the largest cybersecurity vendors in the European Union. It is also the biggest and most appreciated IT company in Slovakia.

For more than 30 years, we have been developing industry-leading IT security software and services to protect businesses, critical infrastructure and consumers worldwide.

ESET's purpose is not only to create cybersecurity solutions for customers but also to actively contribute to a more innovative and responsible society in terms of education, science and research.

We are a proud signatory and ambassador of the Diversity Charter. We believe in creating a respectful environment in which all our employees feel welcome, without exception.

Visit our website to learn more about us.

ID: 4622576  Posting date: 8.7.2024  Lower salary limit (gross): 2 900 EUR/month