Online Performance Marketing Manager

Implementation of the performance Marketing part , this includes a knockledge of Affiliate Marketing, Display Marketing / Advertising, SEO,SEM, Email, Paid Search, and so on

Planning and forecasting efforts for all KPI`s on our web site and within the Marketing channels

Development of existing KPI using database and definition of measurement points

Full responsibility of the marketing budget

Set up a performance oriented agency and lead , coordination of service providers for data warehouse applications

Centralize the marketing activities of 14 countries ( east Europe )

Set up a reporting and Analyze of the performance by webtrekk

Analyze of all shop and countries KPI´s

Responsible for the overall ecommerce strategy , execution,

Responsible for the growth of the company in terms of getting new customers in the shop, in the countries,

Analytical background & strong affinity to "numbers"

Identify and analyze relevant user/customer data

Be familiar with the CA system: which data is available / what changes have to be implemented?

Basic technical understanding for gateways and interfaces (without being an IT guy/ technician!)

Be able to transform business needs (from a marketing perspective) into technical requirements so IT is able to scope and run projects / communicate with IT & product management

Be able to coordinate and manage e-mail testing initiatives together with some countries, analyze test results and give clear recommendations

Be „bold“ and manage processes e.g. when conducting tests / sometimes you need to be „the pain“ to get others to run tests even if it means additional work for them, someone who has an overall picture,
Able to lead about 6-10 people,

Reports direct to the MD

Strong in English language and other east European language is good, but not a must.