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Senior Digital Marketing
Insignia Lifestyle Boutique Limited, organizačná zložka
Place of work
Digital Park II, Einsteinova, Petržalka, Slovakia
Digital Park II, Einsteinova, Petržalka, Slovakia
Contract type
full-time
full-time
Start date
01.03.2021
01.03.2021
Wage (gross)
3 300 EUR/month
3 300 EUR/month
Information about the position
Job description, responsibilities and duties
• Team management - Responsible for overseeing all activities, execution and determining goals to work towards within the marketing team and coaching team members when needed.
• Plan, implement and measure all Digital Marketing activity and take ownership of developing the Group’s Digital Marketing strategy, in conjunction with the Directors and the Groups wider Strategy.
• Manage the design and development of the Group’s websites and social media marketing services with third party web developers.
• Track conversion rates and make improvements to the website in order to make data-driven decisions that align with the company goals.
• Develop a Search Marketing strategy in order to secure the Group’s marketing rankings with highly targeted search engine optimization and paid search programs, to ensure maximum exposure.
• Measure and report data sets and performance of campaigns against ROI and KPIs to ensure a strong Digital Marketing strategy, using reports from CRM and business stakeholders
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
• Utilise a strong network within the industry and develop this network further the marketing.
• Design, build and maintain the Group’s Social Media presence through platforms such as Facebook, Instagram, Twitter, LinkedIn Google+ and YouTube. Within these channels, to select and place suitable PPC.
• Develop a suitable strategy and process to increase output content with LSB..
• Collaborate with third party agencies and other vendor partners, selecting and advising on the best to partner with the Group.
• Present forecasts to senior management and contribute to the success of Digital Marketing.
• Develop and promote marketing best practice across the broader marketing group and proactively collaborate to find join ups and synergies between marketing plans.
• Reach new customers through Email Marketing and fully engage with existing client base to maximize revenue through lead magnets, inbound funnels and design Email Marketing automation flows.
• Presentations - Supporting on sales pitches and the overall growth strategy with the sales team.
• Plan, implement and measure all Digital Marketing activity and take ownership of developing the Group’s Digital Marketing strategy, in conjunction with the Directors and the Groups wider Strategy.
• Manage the design and development of the Group’s websites and social media marketing services with third party web developers.
• Track conversion rates and make improvements to the website in order to make data-driven decisions that align with the company goals.
• Develop a Search Marketing strategy in order to secure the Group’s marketing rankings with highly targeted search engine optimization and paid search programs, to ensure maximum exposure.
• Measure and report data sets and performance of campaigns against ROI and KPIs to ensure a strong Digital Marketing strategy, using reports from CRM and business stakeholders
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
• Utilise a strong network within the industry and develop this network further the marketing.
• Design, build and maintain the Group’s Social Media presence through platforms such as Facebook, Instagram, Twitter, LinkedIn Google+ and YouTube. Within these channels, to select and place suitable PPC.
• Develop a suitable strategy and process to increase output content with LSB..
• Collaborate with third party agencies and other vendor partners, selecting and advising on the best to partner with the Group.
• Present forecasts to senior management and contribute to the success of Digital Marketing.
• Develop and promote marketing best practice across the broader marketing group and proactively collaborate to find join ups and synergies between marketing plans.
• Reach new customers through Email Marketing and fully engage with existing client base to maximize revenue through lead magnets, inbound funnels and design Email Marketing automation flows.
• Presentations - Supporting on sales pitches and the overall growth strategy with the sales team.
Employee perks, benefits
- working for one of the best international lifestyle management companies
- working with young highly motivated team
- provided with continuing education and trainings
- 25 vacation days
- other company benefits
- working with young highly motivated team
- provided with continuing education and trainings
- 25 vacation days
- other company benefits
Information about the selection process
Please send us your CV in english.
Requirements for the employee
Candidates with education suit the position
University education (Bachelor's degree)
University education (Master's degree)
University education (Master's degree)
Educational Specialization
Lifestyle Management, Hospitality, Luxury brands
Language skills
English - Proficiency (C2)
Experience in the position/sector
Lifestyle, Luxury brands, Hospitality, HNWI
Number of years of experience
5
Personality requirements and skills
• Business and/or marketing degree or equivalent.
• Previous background within luxury brands or hospitality.
• Over 5 years’ experience within Digital Marketing.
• Proven and visible digital marketing veteran, with experience determining product-market fit and delivering products to market.
• Expert in end-to-end inbound marketing and lifecycle stage optimization tactics.
• Leadership experience with excellent communication skills, both written and verbal.
• Proven track record and strong network within the industry which is able to be developed.
• A highly analytical approach, used in a wide range of responsibilities, from customer development, to product adoption, to sales processes.
• Ability to lead and communicate cross-functionally.
• Understanding of the HNW client segment.
• Previous background within luxury brands or hospitality.
• Over 5 years’ experience within Digital Marketing.
• Proven and visible digital marketing veteran, with experience determining product-market fit and delivering products to market.
• Expert in end-to-end inbound marketing and lifecycle stage optimization tactics.
• Leadership experience with excellent communication skills, both written and verbal.
• Proven track record and strong network within the industry which is able to be developed.
• A highly analytical approach, used in a wide range of responsibilities, from customer development, to product adoption, to sales processes.
• Ability to lead and communicate cross-functionally.
• Understanding of the HNW client segment.
Advertiser
Brief description of the company
Established for over 20 years Insignia are adept at serving elite, ultra-high-net-worth clientele with the most discerning tastes and demanding lifestyles. We go above and beyond, providing unrivalled luxury lifestyle and financial management.
Our philosophy champions bespoke servicing, exclusive access, valuable intelligence, emerging trends, an extensive network of partners and unparalleled industry specialists.
As an international company headquartered in London, our reach is truly global in scale, with offices established across Europe. We are innovative in our delivery and the customer is at the forefront of our success. With this culture we value Independent thinking, Assertiveness & Collaboration.
Our philosophy champions bespoke servicing, exclusive access, valuable intelligence, emerging trends, an extensive network of partners and unparalleled industry specialists.
As an international company headquartered in London, our reach is truly global in scale, with offices established across Europe. We are innovative in our delivery and the customer is at the forefront of our success. With this culture we value Independent thinking, Assertiveness & Collaboration.
Number of employees
50-99 employees
ID: 4021774
Datum zveřejnění: 18.1.2021
2021-01-18
lokalita: Bratislava Pozice: Marketing Director, Marketing Manager, Marketing Specialist Společnost: Insignia Lifestyle Boutique Limited, organizačná zložka
Spodní hranice mzdy (brutto): 3 300 EUR/month