Loyalty program specialist

Strategic planning and coordination of Loyalty activities in Czech republic in close cooperation with the International Loyalty Manager and Country Marketing Manager
Development of communication plan and ensuring realization (regular: monthly newsletter to all participants, irregular: targeted CRM activities and direct mailing, other monitored and documented activities)
Alignment with HQ and Country Marketing Manager
Budget planning and controlling
Performance monitoring for all Loyalty activities (e.g. direct mailings, promotions etc.)
Reporting of loyalty activities and development of loyalty program and activities of club members
Secure that for all non-loyalty retail marketing activities there is a loyalty involvement considered with special benefits for loyalty customers
Development of a Loyalty toolbox for local promotions/activities
Maintenance of LMS (Loyalty Management System) - set up of promotions, marketing activities, rewards, etc.
Liaison with other functional/departmental managers in the local organization in order to understand current needs of the Retail business and ensure proper information on Loyalty activities and results
Setup concept and activities of FS-E and FS-P motivation
Reward management (Catalogue/exclusive loyalty products offers, Instore promotions, etc.)
Data analysis / Data Mining /Segmentation
Secure smooth loyalty business operations in the country (cooperation with Service Providers)
Ensures that all locally-developed creative loyalty materials undergo brand review and adhere to strict OMV brand guidelines.
Assists with the development, writing, and communication of Marketing plans, creative briefs and presentations.
Selection and coordination of local loyalty marketing providers (agencies, copywriters, BTL, data mining, direct marketing etc.)
Identify potential cooperation partners and initiate cooperations with other companies in order to increase cross usage among leading brands

What we offer
Great team and strong brand
Above average remuneration and bonuses
Mobile, notebook,
Cafeteria,
Meal tickets,
5 paid weeks off

Feel free to contact me for further information
Modern and friendly working environment
Team building activities
Career Growth and Development

The position is responsible for developing, coordinating and securing the execution of all Loyalty activities - bonus club OMV SMILE & DRIVE in Czech republic, in line with the international and local marketing and loyalty strategy, approved marketing plans and local market needs and to plan the execution of activities according to existing guidelines. The position is also repsonsible for monitoring market development, identifying the potential cooperations and cooperation programs, evaluating and aligning it when recognised as the apropriate ones.