Senior Marketing Specialist

Support development and execution of marketing activation plans (incl. support launch of new products with relevant local communication) with support from Marketing Manager, Trade Shopper Marketing and representatives from Headquarters/Region.

Support Regional Marketing Manager for 19 countries of CEE in Market Introduction Process and Life Cycle Management of products portfolio for total region.

Key Responsibilities:

LOCAL ACTIVATION PLANS / PROJECTS:
• Supports Marketing Manager in smooth development and timely execution of local activation plans (ATL & BTL) in line with categories guidelines;
• Translate together with Sales and Trade Marketing annual business plans into Quarterly and Monthly activity plans;
• Conduct project on-going tracking and post-evaluation and learnings collection / best-practice sharing. Initiate corrective actions where necessary.

RESEARCH & PLANNING:
• Supports on-going local data analysis with further creation of relevant local consumer and shopper insights that will feed into local strategies and activation plans;
• Responsible together with Marketing Manager for the portfolio performance short-term & long-term forecasting;
• Supports the business planning and review cycle.
VENDORS / BUDGETS / DOCUMENT FLOW MANAGEMENT:
• Day-to-day partnering agencies and vendors management (incl. document flow and SAP);
• Budget (A&P) management for categories under supervision;

NEW PRODUCT INTRODUCTIONS & PORTFOLIO MANAGEMENT:
• Portfolio and assortment management process support for categories under supervision;
• Responsible for precise portfolio mapping and benchmarking per SKU;
• Responsible for coordination and consolidation of product related translations (SDL system);
• To fulfill other tasks defined by management to increase Philips turnover and grow Market Share.

COLLABORATION & INFORMATION FLOW:
• Support of internal communication on relevant portfolio
• To work in close cooperation with PR, On-line, Trade Marketing, Sales managers to ensure integrated approach to communication;
• To support constant, good, effective information flow and optimal work in commercial triangle (Marketing – Trade Marketing – Sales);

REGIONAL ROLE IN COOPERATION WITH REGIONAL MARKETING MANAGER CEE:
• Develop market knowledge and consumer insights Accountable for GFK analysis for CEE
• MIP process owner (MIP = Market introduction process for new products): Accountable for MIP planning based on countries input and regional decisions.
• Supports the annual business planning cycle of the CEE region for the certain business group
• Supports the local market introduction process
• Supports account team planning where required
• Helps manage SKU portfolio/rationalization/stock/excess. Runs corrective actions where necessary

Why should you join Philips?

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