Marketing Specialist

We are looking for an energetic hands-on Marketing Specialist to join our team in Brno.

We’re looking for a high-performing, results-oriented Marketing Specialist to help take our company and brand to the next level. As part of the Marketing communications team, the ideal team member will come with a broad mix of marketing skills and be willing to conceive of, test, and report on new marketing approaches. You must be highly self-motivated, proactive, and have a working knowledge of marketing tools and strategies needed to execute successful marketing campaigns.

Skills needed:
Strong analytical and creative problem-solving skills
An entrepreneurial, can-do attitude and growth-hacker mindset
Knowledge of B2B tech mindset and communication styles
Great prioritization skills and the ability to effectively manage multiple projects
Ability to work effectively across the organization, interacting with various stakeholders and contributors
Familiarity with Google Analytics
Proficiency with Excel and PowerPoint
Experience with marketing automation and data visualization tools
Excellent written and verbal communication skills
Strong reporting and presentation skills
Willing to learn and improve marketing and other relevant skills

Qualifications:
Minimum 3-5 years in similar marketing roles
Experience managing competing priorities and metrics to drive business outcomes
Experience leading successful global/regional marketing communication projects and campaigns
Experience helping to organize brand presence at conferences and events
Autonomous, responsible, willing to learn new things
Fluent in English, additional language(s) a plus
Bachelor’s degree in marketing or any communications-related discipline

You will be responsible for:
Promoting brand awareness through marketing efforts
Assisting with campaign development and analyzing campaign effectiveness
Creating marketing materials for our website and other marketing platforms
Helping with marketing strategies for projects, including websites and social media
Ensuring that all Runecast marketing materials undergo regular review (for updates) and adhere to brand guidelines
Helping to develop our lead-generation approaches and strategies
Provide insights based on metrics and make recommendations to the team
Cooperating closely with Product and Sales teams when preparing marketing materials or campaigns for Runecast or partners
Research and analysis of both the market and any existing or potential competition
Assisting with the analyses of marketing data, including campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns
Be able to provide occasional back-up support on broader Marketing team projects, in at least some areas related to:
Website CRO, Social Media ads, A/B testing, data analysis
Campaigns, content, UX design, graphic design, copywriting, implementation, co-branding with partners
Events (both direct involvement and co-branded with partners)
Social media, influencer relations, partner communications, PR

At Runecast, you can enjoy:
A nice office in the Brno city center with just the right temperature inside
Company structure with flat hierarchy, so everyone has direct access to the CTO, CEO, and other company founders.
Flexible working hours with no meetings after 4 PM
Home office and sick days
The possibility to participate in a stock options plan
Cool ‘startup’ vibe, even though it’s an established company
Crazy-smart colleagues with a cooperative spirit
Coffee, cookies, and healthy snacks – as much as you need :)