Digital Marketing Specialist

Your responsibilities as Digital Marketing Specialist role at Danaher, include:

Ensure the website content builds an outstanding customer experience, while supporting Danaher strategies and business priorities
Lead SEO (Search Engine Optimization) to increase organic search visibility and ranking.
Lead the development, implementation, monitoring, tracking and optimizing of PPC (Pay-Per-Click) campaigns such as Google Ads.
Build and maintain Google Ads landing pages, building content and structure that drives Click Through Rate and leads
Effectively and efficiently manage the PPC budget to maximize the ROI
Drive impactful incremental revenue growth by generating high quality sales ready leads from new customers.
Work closely with the sales teams to identify market requirements and trends in order to continuously tailor content to the specific needs of our customers.
Create a social presence on social media including Twitter, Facebook etc.
Lead e-mail campaigns and execution of digital and related marketing campaigns.
Report & analyze on key performance indicators and find opportunities for improvement on a monthly basis.
Your experience/skills will include:

Excellent written and spoken English and Czech or Slovak language
Bachelor’s degree or equivalent
Shown success in handling metrics and data and working in a quantified commercial environment
Proven understanding of Search Engine Advertising/Search Engine Marketing including campaign creation and optimization
Thorough knowledge of Search Engine Optimization including on-page optimization and link building techniques
Understanding of web design, development and management processes. Practical knowledge of XHTML is an advantage
Excellent communication skills
Excellent attention to detail
Knowledge of a CRM (preferably Salesforce.com) and a Marketing Automation tool
Our offer

Being part of a dynamic team in which there is a high focus on delivering results and continuous improvement, but also where having fun and teamwork is very important. It's a fast-paced environment, a consultative role, where you will get to partner with people to achieve their strategic business goals. You will work in a leading global company, with a Manager who cares about you, your strengths and will help you to develop the best possible version of yourself!