Amway is a large multinational family-owned consumer goods company and the leading direct selling company worldwide. Amway offers more than 450 high-quality products and innovative solutions in the categories of nutrition, beauty, and home care exclusively through independent distributors and the own webshop. The company was founded in 1959 in Ada, United States, and operates in more than 100 countries generating revenue of 8.1 billion USD in 2020. Amway’s top-selling brands are Nutrilite™ vitamin, mineral, and dietary supplements, ARTISTRY™ skincare and color cosmetics, and eSpring™ water treatment systems.